Web Browser Experiences / Apps are Expensive, CC will save resources for smaller businesses

• US has app based experiences and larger companies must hire developers to create websites and applications for them
• This is difficult for smaller companies since developing custom web applications is expensive

Email is already flooded with Spam and Promotional Emails

• Email click through rates have declined by 45%
• Promotional marketing through emails is losing ground as people don't check emails due to junk or simply ignore promotional email content [5]
• People under 35 don't want to get emails from anyone [6]

Mobile Commerce is the most significant it has ever been

• Smaller businesses converse through text messaging

Conversational Paradigm Language is More accessible

• Accessibility to a wider audience not familiar with tech terminology
• Disability Perspective

App or Website based solutions require a learning Curve or Account Sign up Process every time

• CC Offers solutions without anything to install, or configure — just flow
• Light experiences